We wake every day to greet glaciers, mountain peaks and turquoise lakes. At Pursuit, we live the dream. We’re united by an intrinsic love of exploring that can’t be confined by physical borders. Together, Pursuit team members and guests create inspiring memories they’ll share with their friends and families for years to come. It’s all about sharing our amazing destinations.
We have gathered a collection of adventure travel experiences, each of them thoughtfully united by their power to inspire and invigorate. As a brand, Pursuit weaves elements of wonder and amazement across our range of awe-inspiring experiences.
We have an exciting opportunity for a Senior Manager, Digital Marketing to join our results-driven marketing team. The Senior Manager, Digital Marketing supports the goals of Pursuit by leading our digital marketing team in maximizing our brands’ online visibility, strengthening our consumer engagement and growing our online revenue generation.
The Senior Manager, Digital Marketing will be responsible managing our travel experiences and brands online while driving demand generation campaigns. With a strong analytical background, this role will act as a subject matter expert to develop digital strategies to support marketing programs and customer engagement strategies. The Senior Manager, Digital Marketing will utilize SEO/PPC, email, social media, content marketing and other digital tactics to drive measurable, inbound marketing results. In addition, the Senior Manager, Digital Marketing will track and report digital marketing key performance indicators; and identify, recommend, and execute improvements for optimizing strategy, budget allocations, end-to-end customer experience (e.g. customer journeys, inbound marketing, lead nurturing, conversion/touch points), and additional website improvements.
Reporting into the VP of Marketing, the Senior Manager, Digital Marketing will work closely with other marketing managers within the Pursuit marketing organization, sales managers, IT professionals and a team of external subject matter experts to ensure that Pursuit’s digital marketing strategies are supporting our vision/mission, growth strategies and revenue targets.
Specific duties and responsibilities;